Community Union Vision
The Vision: A 365-Day Stadium Model
The visionary concept for the ASU 365 Community Union Initiative originated with Jack Furst, an ASU alumnus and the 2017 Founder's Day Philanthropist of the Year. Furst recognized a significant challenge facing cities, universities, and nations: the substantial investment in stadiums that remain largely underutilized. While most university stadiums cost hundreds of millions of dollars, they often serve their primary purpose only seven to nine times annually.
Furst's bold vision sought to reverse this trend, transforming a mere 2% utilization rate into an ambitious 98%. The solution demands abandoning conventional thinking and embracing an innovative new model that transcends the traditional football field, evolving the stadium into a dynamic university asset utilized 365 days a year.
As stadium renovations have completed, we are actively working to bring this vision to full realization. This new concept will not only honor ASU traditions but will also respectfully acknowledge the First Nations peoples who have inhabited this land for centuries. (See our ASU Land Acknowledgement and learn more about the annual Pow Wow at ASU event supported by ASU 365 Community Union.)
A Stadium Shared to All
Strategically positioned in the heart of the Valley, Mountain America Stadium is set to become a vibrant cultural hub. It will serve as a central gathering place where people can converge on campus to enjoy diverse programming designed for the entire community. This includes a food service as varied as our student population and activities crafted to enthrall audiences of all ages. The 365 Community Union Vision will feature exciting programming, concerts, film festivals, restaurants, and cultural activities, ensuring its role as a true center for community involvement. Learn more about how you can activate our incredible spaces with your creative visions.
A Bright Future for Our Community
ASU 365 Community Union reimagines the very essence of a stadium, solidifying ASU's identity as a New American University. With an unmatched reputation for innovation, we are uniquely positioned to seize this monumental opportunity. By leveraging the full resources of a global research university, the vibrant energy and drive of our students and community, and the unwavering support of our strategic partners, we will achieve our bold vision for the future.
Philanthropic investments from our signature supporters, coupled with our deep partnerships across the region, will ignite this exciting reinvention. This will spark immense interest in the ASU 365 Community Union's potential, inspiring further philanthropy and private investment. We invite you to invest in more than just a stadium; invest in a brighter future for the communities we proudly serve.
“We are committed to helping students prepare for the pathways they want to follow after university, and our charter makes explicit that ASU takes responsibility for contributing to the public good.”
— Michael M. Crow, President, ASU
How everyone wins
ASU Students (across all campuses and online) and Student Organizations USG/GPSA priority is to encourage all students to use the facility on a regular basis, with spaces to study, hang, game and meet, as well as spaces for events, recruiter interviews and seminars.
University/Project Donors
Success to this group is a 98-percent solution with people in the building on a daily basis.
Sun Devil Athletics
Safe and secure environment and top-class sports facility for student athletes to thrive.
ASU Faculty/Staff
A place to showcase student work, faculty lectures, guest speakers and a newsroom for Walter Cronkite School of Journalism and Mass Communication. A multi-faceted event venue to host larger campus events.
ASU Alumni
Give alumni a space that showcases ASU’s success and innovation. A living representation of The New American University, that will be a source of pride for all alumni.
City of Tempe
Help make Tempe a regional and National events destination.
Valley Residents
A gathering space where sports thrive, and community and cultural engagement flourish.
Local Businesses
An economic engine that drives people to Tempe and Valley businesses.
ASU’s 16 Colleges
A centralized location to interactively display the innovation being produced at all of the colleges.
“ASU’s 365 Community Union will create an exciting fusion of student life, athletics and our vibrant community here in the Valley of the Sun.”
— Colleen Jennings-Roggensack, ASU Vice President of Cultural Affairs
“It’s natural for ASU to rethink the improbable. As leaders in innovation, ASU is always using what we have learned from the past, to change and impact the future. Now we’re making the improbable become a reality and converting Sun Devil Stadium into a revolutionary 365-day-a-year Community Union with unlimited possibilities!”
— Jack Furst, ASU alumnus, philanthropist and 365 Community Union Visionary
“Sun Devil Stadium is an iconic venue in the Valley and through its reinvention can serve a purpose beyond football gamedays in the fall. 365 Community Union allows Sun Devil Stadium to become a destination for a multitude of events. This belongs to the public. It is not just Sun Devil Athletics.” — Ray Anderson, Vice President for University Athletics
Key university priorities
1. Become an example of the expression, “the most innovative American University”
2. Create wins for a variety of participants, on-site and off-site
3. House presidential priorities:
- Pat Tillman Veteran’s Center
- Public Service Academy
- Global Sport Institute
- Walter Cronkite School of Journalism and Mass Communication newsroom
4. Incredible programming: i.e. concerts, film, community market, outdoor skating, community events, yoga, rentals
5. Conference space, festivals, sports, Sun Devil Athletics, non-NCAA athletic activities
6. Sustainability: 365 will be a physical and programmatic example of the university’s sustainability initiatives
7. Sports performance and clinical space
8. Innovative restaurant and food service space that is open 365 days a year
9. ASU Innovation Lounge and student pop-up programming
10. Personality that matches ASU–to be able to succeed in a competitive environment, ASU 365 Community Union must have a personality that matches the project and the ASU charter
11. Be a benefit to all stakeholders: ASU students (across all campuses and online) and student organizations, university donors, Sun Devil Athletics, ASU faculty/staff, ASU alumni, City of Tempe, Valley residents, local businesses, ASU colleges
12. Integrate ASU ROTC into the 365 Community Union
Rental Details
The 365 Community Union venues are available for internal ASU stakeholders as well as external companies and organizations. Learn more about our opportunities for rentals:
